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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Hall, Simon
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Innovative B2B Marketing: New Models, Processes and Theory
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Hall, Simon

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional pr…

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ISBN/ISSN
978-0-7494-8080-6
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No. Panggil
658.8 Hall I